Time for a confession: I once thought an evangelical leader had to be a good marketer. Sensing a call to serve the church vocationally during high school, and since most pastors I knew were polished message crafters and used slick methods, I set out to study marketing in college to prepare for ministry in “seeker-sensitive” churches. Leaders in the church were studying the latest advertising trends and picking up gleanings from sociological research to ensure we could pull the correct “felt need” levers. Focus group theology sounded about right to me. My colleagues and I headed to seminars and sought to take those best practices back to our student ministry. Better sound system. Skits and videos. Rocking bands. Smoke machines. We chided those who didn’t “get it” and grew impatient with those who we perceived were anemic about reaching the lost. God’s kingdom depended on us. If we did not act now, God’s purposes in this world would be thwarted.
Enter the ministries of John MacArthur and R.C. Sproul. I cannot remember which came first, but they were my mentors in the faith. It was transformative. They articulated a robust understanding of the authority of Scripture, the finished work of the cross of Christ, the Lordship of Jesus in the life of His disciples, and a high view of gospel preaching, God-centered theology and church life that was, at least to me, radical. Zeal for evangelism was bolstered by an unshakable confidence in the God who works through His un-thwartable Word. Gone was the tiring treadmill of pursuing the next best thing. They introduced me to a chorus of evangelical leaders calling the church to the pursuit of God as He sovereignly worked out his purposes in this world.
Iain Murray recently released a biography of John MacArthur. (Do try to pick up a copy.) In the opening of that book, he uses some of Dr. MacArthur’s teaching to illustrate five qualities of an evangelical leader. We asked Mr. Murray if we could reprint a portion and he graciously agreed. Twenty years ago, this wise counsel would have saved me several years of heading down an unfruitful path. Perhaps it can do the same for another generation.
